Peter “webdoc” Martin is renowned for creating innovative and cutting-edge programs, systems, and tools to facilitate the Auto Dealer’s success in today’s market. Peter is the Co-Founder of ADT (Automotive Digital Training) a comprehensive web based video on demand training and testing platform for the Auto Industry.
Martin is also currently the President of Cactus Sky Communications — a company that helps businesses acquire, manage, and retain customers online. He has leveraged over 27 years of sales and marketing experience to become a business leader, speaker, writer, and trainer with a focus in email and online marketing. Cactus Sky is recognized as one of the premier digital marketing companies in the country. Their ability to deliver email through SPAM filters as well as track the recipients’ actions (clicks) provides their clients with an unprecedented marketing advantage.
In 2012, Martin introduced another innovation to the auto industry: The Pot of Gold Program that leverages Cactus Sky’s ability to integrate advertising channels to maximize ROI. This program utilizes Adaptive Sequence Messaging (ASM), also known as behavioral targeting, and has been proven to double Internet closing ratios. The POG Program targets the unsold prospects in dealers CRM and further engages them with targeted messages based upon what they have showed interest in.
In late 2012 Peter introduced another innovation to the auto industry. eReputationBUILDER is an online reputation management program for dealerships and businesses that helps prevent negative reviews and proactively generate organic positive reviews using video email marketing.
Martin is a digital marketing expert nationally recognized as the “webdoc,” and is the technology correspondent for ABC 7 News where he provides technology advice, website reviews, and product news. The “web doc” currently has over 20,000 followers on Twitter. Peter is also a regular speaker and trainer for the NADA, the NIADA, and Digital Dealer, as well as other business organizations. As a contributing author to Digital Dealer, AutoSuccess, and other publications, he provides training and education on a variety of topics. This includes email marketing, website design, sub-prime marketing, database mining, online reputation, automotive marketing, social media marketing, and how to sell to women. The webdoc is the technology correspondent for the National News Team: a syndicated radio and television network.
He began sending out Monday Motivational in 2005 and currently has more than 21,000 subscribers who tune in to jump-start their workweek. His first book, “Monday Motivationals,” will be released this year.
In 2006, Martin founded AskPatty.com, the number one automotive advice site for women. He created the Certified Female Friendly Training Program, which was designed to assist car dealers to sell as well as provide exceptional customer service to women.
Peter started his automotive career after graduating with a BS Marketing degree in 1987 with the Ricart Ford organization. He was part of the management team that took the dealership to the Number 1 ranking in the nation for Ford. His extensive background in the automotive industry provides him with a keen insight into advertising and marketing.